Just returned from sailing on one Atlantic and reading another, with lessons for healthcare from each.
Cunard is no longer merely driving ships across the Atlantic. There are hotel and entertainment functions in their business that have, in fact, acquired a dominant role. There is certainly a hotel function in hospitals, and some have contracted with hotel chains to operate this aspect of their operation. Entertainment? Think broadly. Do hospital rooms have TVs? How about waiting rooms? Magazines in doctors offices? Do we take advantage of these opportunities to educate and inform as well as amuse? We know the diagnoses of the patients, but how about their families? Some companies pay employees to take personal health surveys. Could we provide that within the healthcare system itself for a captive audience? Think of it as marketing--making prospective customers aware of needs they didn’t know they had.
When you check into a hotel, you get directions with your room key. It’s automatic. “The elevators are behind you.” Do visitors to a clinic or hospital receive such instructions? I once worked in a clinic that had a sign at its main entrance: “Hard hat area. Do not enter.” Now there’s a challenge.
How far is your reach? Cunard arranges transportation to/from NYC airports to its ship. I once visited a large outpatient facility that started a bus line to address problems with no-shows in their clinics.
Is anyone watching? Does anyone care? With multiple stations in the breakfast area, everyone was moving, except my wife. The manager approached her, “Can I find something for you?” In your healthcare setting, is anyone watching the lines or waiting rooms? Fixing problems? To the patient in the recovery room:
“You look like you’re having pain.”
“I am, but how did you know?”
“Because it’s my job to know.”
As we approached the dock to board ship, there was an unloading area for limos and another for taxis. The limo area was empty, but the taxi line stretched back several blocks. Where was the manager when you needed him?
Healthcare afloat. There is a small clinic on the QM-2 with a physician and 3 nurses to care for about 3,000 passengers and 1,500 crew. The Cunard clinic system is accredited by an organization comparable to the JCAHO, but they are also registered to
ISO 9000. Why ISO? The physician was a great fan and explained, “I move to another ship every 3 months, and they have the same systems of care everywhere. Same paper work, same procedures. So I can step into any clinic anywhere and feel comfortable. The nursing staff also change, but they all use the same procedures.” The system also has standards of care, so patients receive the same care on every ship in the Cunard system.
The Other Atlantic
http://www.theAtlantic.com published a special report in their September issue about healthcare. The article begins with the needless death of the author’s father, and extends to a perceptive analysis of the U.S. healthcare system. He wonders rhetorically, why a hospital with state-of-the art equipment uses “less sophisticated information technology than my local sushi bar.” Why does an environment that should be concerned about cleanliness allow trash to flow “onto the floor of a patient’s room.” At one point, he blames the perverse incentives that “favor complexity and discourage transparent competition on price or quality.”
If you want to pick one thought from this work to transmit to our leaders, it would be: “To achieve maximum coverage at acceptable cost with acceptable quality, health care will need to become subject to the same forces that have boosted efficiency and value throughout the economy.” That’s it. My translation would be, “If you want to provide healthcare for all at a price we can afford, healthcare will have to be run like any other business.” That means an open market, with competition among providers on individual healthcare services.
This simple thought has the potential to solve all the problems in our system, if you follow the ramifications. On health insurance: “is the primary payment mechanism not just for expenses that are unexpected and large, but for nearly all healthcare related expenses.”
“Physician supply begets patient demand.” Numerous studies have confirmed this--the more doctors per capita, the more tests and procedures get ordered. Perhaps we could lower costs by closing a few medical schools, as dentists did after fluoride conquered most cavities. He goes on to analyze other aspects of our healthcare system and offer suggestions for correction of obvious errors.
The payment system is, of course, absurd. A White House paper pointed this out before I was in medical school, with the comment, “One person orders the care; another delivers it; another receives it, and yet another entity pays for it.” Even then, this was recognized as a problem. Perhaps the fact that nothing has been done indicates that nothing will ever be done to solve it. Of course, not everyone sees this as a problem or desires a solution. Just look at who benefits from the current system.
Goldhill makes an interesting observation that “The average insured American and the average uninsured American spend very similar amounts of their own money on health care each year.” And he goes on to make the point that the balance is paid by everyone, thru insurance premiums, or taxes, or reduced wages to pay for the employer portion of the insurance premium.
One of the problems, as he points out, is that our healthcare industry is not competitive, in spite of the large profits made by drug companies, insurers, and large providers (like the Mayo Clinic). Generally, high profits would inspire more entrants to the industry. But without competition, there is no way to acquire market share. No basis on which to compete. Indeed, as Gawande pointed out for McAllen, TX, the bill to the taxpayers is limited only by the ability of providers to convince patients to undergo tests and procedures. The price is fixed.
It is not possible to summarize this thorough and thoughtful article. The depressing fact, however, is that the obvious remedies presented will never be enacted, because doing so would require action by Congress. The primary goal of every Senator an every Representative is to get re-elected. Doing so requires money and votes, both of which come from constituents. Prominent among these constituents are representatives of the healthcare industry who would not take kindly to any change in the way they do business. It thus seems that we are doomed to incremental and meaningless “reforms.”
The current health reform legislation being voted on in Congress contains nothing that would reduce the cost of individual healthcare services.